McCann Erickson – AGENCY NETWORK OF THE YEAR 2009!

We are one of the foremost communication agencies in the Czech Republic. Since the year of 1926 also the slogan Truth Well Told has been standing behind the overall creative work of the agency and holds its strategic integrity. As a worldwide group McCann Worldgroup is naturally represented in the Czech Republic, particularly since 1991. McCann Erickson currently operates in more countries than any of our competitors and this makes us the leading world agency.

Demand Chain

The overall work of McCann Worldgroup Prague is connected to the strategy Demand Chain. The interconnection of all key steps within the Demand Chain ensures that the company vision of every client goes hand in hand with future demand. Besides that it also manages that the brand strategy determines all company activities, marketing sources are optimized and marketing programmes have a clear aim. The Demand Chain tool not only generates a dynamic process which makes good use of expertise and experience, but first and foremost creativity within the whole group.