McCann - Erickson, AGENCY NETWORK OF THE YEAR 2009!
We are one of the foremost communication agencies in the Czech Republic.
There are two surnames of the two greatest pioneers of world advertising in the name of our firm. Harrison McCann and Alfred W. Erickson, who in the 1930s combined their power and produced the first world advertising agency McCann-Erickson.
From the year 1926 also the slogan Truth Well Told has been standing behind the overall creative work of the agency and holds its strategic integrity, and since 1991 also in the Czech Republic. McCann Erickson currently operates in more countries than any of our competitors and this makes us the leading world agency.
At present the agency McCann Erickson has 55 employees. By combining local knowledge with international experience we are able to create very effective and indeed original advertising.
CEO
Jan Binar
Creative Director
Tomáš Otradovec
Within McCann Worldgroup Prague we are fulfilling increasing demands of our clients by offering a wide a range of interconnected solutions to marketing communication within 6 main disciplines:
- McCann Erickson: brand strategy, creativity and production
- McCann Digital: Digital communication
- Momentum: Integrated BTL communication
- Universal McCann: planning and buying media
- Weber-Shandwick: Public relations
- MRM: Direct marketing
The overall work of McCann Worldgroup Prague is connected to the strategy Demand Chain. The interconnection of all key steps within the Demand Chain ensures that the company vision of every client goes hand in hand with future demand. Besides that it also provides that the brand strategy determines all company activities, marketing sources are optimized and marketing programmes have a clear aim. The Demand Chain tool not only generates a dynamic process which makes good use of expertise and experience, but first and foremost creativity within the whole group.